Navigating Chinese Social Media Platforms
Lena Gidwani
Ready to take your China social media strategy to the next level? If you are an overseas school aiming to enter China, this presentation will introduce you to China’s fast-evolving social media ecosystem, which differs significantly from Western alternatives. And if you happen to be an established school operating in China, you will learn more about functionality and integration, and the importance of storytelling. With key tips, best practices, and specific case studies, this presentation will also touch upon how how you can effectively craft localized marketing strategies to attract new students and retain current ones.
About Lena Gidwani
A lifelong learner and self-confessed fourth culture child, Lena brings over 20 years of experience in education and business development. A native of Singapore, Lena has lived in several countries before moving to Guangzhou (China) in 2002. In her current role in Community, Marketing, Admissions and Communications at an international K-12 school, Lena is most passionate about improving conversations and developing relationships to drive action, engagement, retention, and community impact.
