James joined AppsEDU early on, driven by his experience as an IT Director in international schools where he faced the daily challenges of managing Google Workspace, supporting global communities, and strengthening cybersecurity. Seeing the need for specialised, school focused support, he helped build AppsEDU to provide personalised guidance that enables Tech Directors to use technology more strategically for teaching, learning, and data protection.

Previously, he co founded and exited eventsframe.com, and is also a certified AI enthusiast and former edtech writer. His mission is to empower Tech Directors to become strategic leaders who create secure, innovative learning environments.