Make Your Case For ISMAC

Why Attend ISMAC?

Template Letter to Make Your Case to Your Leadership Team

Make Your Case to Attend ISMAC 2026

Want to attend ISMAC 2026 but need approval from your school leadership? This letter is designed to help you build your case.

This letter includes key information about the conference,  highlighting ISMAC’s focus on inclusive, student-centered learning within the international school context. It also provides helpful details on budgeting, venue logistics, and travel suggestions to support your request for professional development.

Dear [Approval’s Name],

I am writing to request your approval to attend the International School Marketing & Admissions Conference (ISMAC) 2026, which will be held at Bangkok Marriott Hotel Sukhumvit from 8-9 May 2026

This conference is designed for marketing and admissions personnel in international schools who are eager to further develop their professional skills. This event will help us to discover the latest trends and insights that can elevate strategies in enhancing our customer journey, helping us to convert potential customers into active participants of our school community.

The conference features a globally renowned expert – Ewan McIntosh from NoTosh as the keynote speaker on the first day of conference, plus he will be leading a pre-conference on The Brand Strategy Audit, a one-day workshop that I am highly interested to attend too. 

On top of that, the two days features conference sessions on topics such as: 

  • School Marketing & Brand
  • Data Management: Collection, Reporting & Privacy
  • Enrollment & Retention
  • Community & Alumni Relations
  • Communications
  • Social Media
  • Technology Enablement
  • Structural Improvements
  • Understanding & Unlocking the Mainland China Market

I believe that attending this conference would be a valuable professional development opportunity for me. I would have the opportunity to learn from some of the world’s leading experts, and I would be able to bring back new ideas and strategies that I could use in school.

Here is a quick breakdown of the costs to cover our attendance to the conference:

  1. For the Main Conference: Refer to price list here, group discounts available
  2. For the pre-conference workshop: View workshop
  3. Hotel Costs: from $195USD per night – booking done through the same conference ticket registration link
  4. Flights: Google flights search
  5. Estimated travel costs: (below for reference)

I appreciate your consideration of my request. Thank you for your time and attention.

Sincerely,

[Your Name]