Authentic Storytelling – Partnering with Students, Teachers and Parents

Authentic Storytelling – Partnering with Students, Teachers and Parents

The most powerful marketing doesn’t come from a brochure; it comes from the lived experiences of your community.

Focus: Content Strategy & Community Engagement

This session discusses how to identify and amplify authentic voices within your school. Learn how to collaborate with students, staff, and parents to create compelling narratives that build trust, showcase school culture, and humanize your brand across digital and traditional platforms.

Panelists

Anneleen Erlingen

Anneleen Erlingen

Admissions and Marketing Director, Harrow International School Bangkok

More panelists will be added soon.

Other Sessions at ISMAC 2026

Identifying the Blind Spots in Your School’s Marketing and Admissions

Building your Parent Personas Understanding

Navigating Chinese Social Media Platforms

Building your Parent Personas Understanding

The Service-Satisfaction Gap: Plugging the Leak in Your Word-of-Mouth Pipeline

Building your Parent Personas Understanding

Building your Parent Personas Understanding

Building your Parent Personas Understanding

Meet Your New AI Admissions Assistant(s)

Building your Parent Personas Understanding

International Schools Market Update 2026

Building your Parent Personas Understanding

Branding & Market Positioning in International Schools

Cross Departmental Collaboration: Seamless Communications Across Academic & Administrative Segments

Mainland China Market – Culture, Support & Expectations

Engaging Your Alumni – Your Best Brand Ambassadors

About the Organizer

21st Century Learning (21CL) organizes top-tier conferences and events that align with its mission of “Building Communities of Learners”

Aside from ISMAC, our annual event portfolio includes 21CLHK Conference, GBA School Awards, International Schools Conference Asia, AI & Future of Education Conference, PHASE Asia Pacific and PHASE China (PE, Health, and Athletics), OFFSEAS (Outdoor Education), Lead to Succeed (Education Leadership), and InnovateEDU South Korea.

Led by educators with deep experience in Education Leadership, Professional Learning, EdTech and Progressive Pedagogy. 21CL also offers consultancy and professional learning services for schools.