Conference Sessions – China

Main Conference Sessions (4-5 December 2026)

Beyond Reunions — Activating Alumni & Parent Communities

Evolution of International and Bilungual Schools in China and Changing Parent Expectations

The Compound Effect: The Long Game of Building a School Brand

From Attention to Enrolment: A Platform-Side View of School Marketing in China

New Realities, New Strategies: Rethinking Marketing and Admissions in International Schools in China

Borrowed Reach: Partnering with Chambers, Consulates and Community Organizations to Grow Your School’s Profile

Why They Choose, Why They Leave: What Chinese Families Really Want from International Schools

Pre-Conference: The Brand Strategy Audit

What makes your school truly distinctive? It’s not your facilities. Not your results. Not even your alumni. It’s the way you tell your story — and the story your community tells back. Join Ewan McIntosh (Founder & Managing Director of NoTosh) on 3 December 2026, and discover how you can develop your brand language.

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About the Organizer

21st Century Learning (21CL) organizes top-tier conferences and events that align with its mission of “Building Communities of Learners”

Aside from ISMAC, our annual event portfolio includes 21CLHK Conference, GBA School Awards, International Schools Conference Asia, AI & Future of Education Conference, PHASE Asia Pacific and PHASE China (PE, Health, and Athletics), OFFSEAS (Outdoor Education), Lead to Succeed (Education Leadership), and InnovateEDU South Korea.

Led by educators with deep experience in Education Leadership, Professional Learning, EdTech and Progressive Pedagogy. 21CL also offers consultancy and professional learning services for schools.

Main Conference Sessions (4-5 December 2026)

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Co-Located Events

About the Organizer