Borrowed Reach: Partnering with Chambers, Consulates and Community Organizations to Grow Your School’s Profile
Some of the most effective marketing a school does happens through other people’s networks. Chambers of commerce, consulates, cultural institutes, corporate HR teams and relocation partners already reach the families that international and bilingual schools want to connect with. They often reach them earlier, and with more trust, than any paid campaign can.
In this 30-minute workshop, Lina Gidwani shares a practical approach to finding, approaching and keeping partnerships that work for both sides. She’ll cover what makes an organization a good fit, how to pitch something more interesting than a sponsorship package, and how to turn one-off events into lasting relationships that strengthen your brand and your admissions pipeline.
Participants will leave with:
- A simple way to map potential partners and decide which ones are closest to your target families
- Ideas for co-hosted events, shared content and joint initiatives that give partners a reason to say yes
- Practical ways to measure whether a partnership is paying off, and how to tell when it’s time to rethink it
Lena Gidwani
About Lena
A lifelong learner and self-confessed fourth culture child, Lena brings over 20 years of experience in education and business development. A native of Singapore, Lena has lived in several countries before moving to Guangzhou (China) in 2002. In her current role in Community, Marketing, Admissions and Communications at an international K-12 school, Lena is most passionate about improving conversations and developing relationships to drive action, engagement, retention, and community impact.
