Kathy Burns brings 29 years of business experience, including 12 years in international schools across three continents. She began her career in corporate finance, holds an MBA, and later pivoted to education, serving in admissions and advancement roles before becoming Director of Communications and Marketing at the American International School of Guangzhou. She specializes in blending strategic business acumen with authentic storytelling and optimizing outcomes through data-informed strategies adapted to China’s unique digital landscape.