This pre-conference workshop brings together Heads, Deputy Heads, Communications, Marketing and Admissions teams to tackle a crucial challenge: how to develop a shared language that captures what your school offers families — not just in theory, but in practice.
| 7 May 2026 | Thursday |
|---|---|
| 8:30 | Registration |
| 9:00 | Sessions 1 & 2 |
| 12:30 | Lunch |
| 13:30 | Sessions 3 & 4 |
| 16:00 | End |
| 8 May 2026 | Friday |
|---|---|
| 7:30 | Registration |
| 8:00 | Conference Opening & Welcome Address |
| 8:15 | Opening Keynote |
| 9:25 | Opening Panel Discussion:
Branding & Market Positioning in International Schools Moderator: Dr. Howard Stribbell |
| 10:05 | ISC Research: International Schools Market Update 2026
By Sami Yosef – Head of Global Research, ISC Research |
| 10:40 | Coffee Break |
| 11:00 | Understanding & Building Your Parent Personas |
| 12:15 | Lunch |
| 13:15 | Panel Discussion:
Mainland China Market – Culture, Support & Expectations |
| 14:00 | Coffee Break |
| 14:20 | Performance Marketing for International Schools: What’s what and how to standout (exact title TBC) |
| 15:00 | Video 101 for International Schools |
| 15:35 | Coffee Break |
| 16:05 | AI in Marketing & Admissions (exact title TBC) |
| 17:05 | Social Event |
Topics and timings above for reference only. Subject to change.
| 9 May 2026 | Saturday |
|---|---|
| 7:15 | Interest Group Breakfasts |
| 8:00 | Registration/Coffee |
| 8:30 | Opening Panel Discussion:
Authentic Storytelling – Partnering with Students, Teachers and Parents |
| 9:00 | Transition Time |
| 9:15 | Ewan McIntosh: Finding Your Voice – Why Branding Matters |
| 10:30 | Coffee Break |
| 10:50 | Panel Discussion:
Engaging Your Alumni – Your Best Brand Ambassadors |
| 11:30 | MarTech Enablement: Mapping Your Family Journey |
| 12:00 | Lunch |
| 13:05 | Workshop |
| 14:20 | Coffee Break |
| 14:40 | Panel Discussion:
Cross Departmental Collaboration: Seamless Communications Across Academic & Administrative Segments |
| 15:20 | ISMAC Wrap Up |
| 16:05 | Closing Session |
Topics and timings above for reference only. Subject to change.
