Dear [Approval’s Name],
I am writing to request your approval to attend the International School Marketing & Admissions Conference (ISMAC) 2026, which will be held at Shanghai on 4-5 December 2026.
This conference is designed for marketing and admissions personnel in international schools who are eager to further develop their professional skills. This event will help us to discover the latest trends and insights that can elevate strategies in enhancing our customer journey, helping us to convert potential customers into active participants of our school community.
A little bit of background about ISMAC conference, this annual conference has brought over 100 educators from all over the region in it’s inaugural edition back in May 2026 in Bangkok. School marketing & admissions professionals gathered to learning from leading authorities in their respective fields as well as from practitioner presenters, to network with fellow educators, and to access good practice and resources in multiple formats. Watch this video that captures it all.
The details for the upcoming event are still coming together but information on the previous event in Bangkok gives you a good sense of what to expect:
- Close to 120 attendees from a record-breaking 16 countries for the 3 days of pre-conference workshops and main conference days
- The conference features a globally renowned expert – Ewan McIntosh from NoTosh as the keynote speaker on the first day of conference, plus he led a pre-conference on The Brand Strategy Audit.
- On top of that, the two days features conference sessions on topics such as:
- School Marketing & Brand
- Data Management: Collection, Reporting & Privacy
- Enrollment & Retention
- Community & Alumni Relations
- Communications
- Social Media
- Technology Enablement
- Structural Improvements
- Understanding & Unlocking the Mainland China Market
I believe that attending this conference would be a valuable professional development opportunity for me. I would have the opportunity to learn from some of the world’s leading experts, and I would be able to bring back new ideas and strategies that I could use in school.
Here is a quick breakdown of the costs to cover our attendance to the conference:
- For the Main Conference: Refer to price list here, group discounts available
- For the pre-conference workshop: View workshop (TBC)
- Hotel Costs: from $XXUSD per night – booking done through the same conference ticket registration link
- Flights: Google flights search
- Estimated travel costs: (below for reference)
I appreciate your consideration of my request. Thank you for your time and attention.
Sincerely,
[Your Name]
