How to Transform Your Parent Communications Using Simple AI Tactics

Bo Hardegree

Bo Hardegree

Director of Marketing & Communications, Concordia International School Hanoi

How do you build a robust, engaging, and retention-focused parent communication strategy with a modest team and limited time? By letting AI do the heavy lifting.

In this session, Bo Hardegree will share how he successfully rebuilt parent communications at Concordia International School Hanoi using simple, accessible AI tools and strategic prompting. Attendees will learn how to design an efficient, low-maintenance system that highlights all aspects of school life without burning out staff.

Join this presentation to discover the exact changes that led to increased parent engagement, greater awareness of school news and events, and a renewed sense of optimism around school communications.

About Bo Hardegree

Bo Hardegree is a seasoned marketing and communications executive who bridges the gap between agency creativity and corporate strategy, with a specialized focus on international education. Currently serving as the Director of Marketing & Communications at Concordia International School Hanoi, Bo brings a wealth of global experience, having lived and worked in the USA, China, and Vietnam. With a career spanning advertising agencies, corporate sectors, and international schools, Bo is uniquely equipped to manage all facets of strategic communications. His expertise encompasses marketing and advertising, systems building, communications management, parent community relations, and creative design. Driven by a deep faith and a passion for service, he has dedicated his personal and professional life to building communities and empowering individuals across the globe.