Branding & Market Positioning in International Schools

Branding & Market Positioning in International Schools

In an increasingly crowded educational landscape, standing out is no longer optional – it’s essential.

Focus: Competitive Strategy & Identity

This panel explores how schools can define a unique value proposition and build a cohesive brand identity that resonates with prospective and current families.

Marketing and admissions leaders will gain insights into differentiating their school through strategic positioning that aligns with their mission and the current market demand.

Panelists

Dr Howard Stribbell

Dr Howard Stribbell

Founder, Hive Schools International

Ruth Benny

Ruth Benny

Founder, Admissions Expert, Top Schools

Sami Yosef

Sami Yosef

Head of Global Research, ISC Research

Ewan McIntosh

Ewan McIntosh

Founder & Managing Director, NoTosh

Other Sessions at ISMAC 2026

Building your Parent Personas Understanding

Building your Parent Personas Understanding

What Families Remember: Designing Experiences That Build Trust Before, During, and Beyond Enrollment

Building your Parent Personas Understanding

Navigating Chinese Social Media Platforms

Building your Parent Personas Understanding

Meet Your New AI Admissions Assistant(s)

Building your Parent Personas Understanding

International Schools Market Update 2026

Building your Parent Personas Understanding

The Service-Satisfaction Gap: Plugging the Leak in Your Word-of-Mouth Pipeline

Building your Parent Personas Understanding

Identifying the Blind Spots in Your School’s Marketing and Admissions

Building your Parent Personas Understanding

Cross Departmental Collaboration: Seamless Communications Across Academic & Administrative Segments

Mainland China Market – Culture, Support & Expectations

Engaging Your Alumni – Your Best Brand Ambassadors

Authentic Storytelling – Partnering with Students, Teachers and Parents

About the Organizer

21st Century Learning (21CL) organizes top-tier conferences and events that align with its mission of “Building Communities of Learners”

Aside from ISMAC, our annual event portfolio includes 21CLHK Conference, GBA School Awards, International Schools Conference Asia, AI & Future of Education Conference, PHASE Asia Pacific and PHASE China (PE, Health, and Athletics), OFFSEAS (Outdoor Education), Lead to Succeed (Education Leadership), and InnovateEDU South Korea.

Led by educators with deep experience in Education Leadership, Professional Learning, EdTech and Progressive Pedagogy. 21CL also offers consultancy and professional learning services for schools.