Entries by Lii Jing Ong

What International School Marketing Needs More Than Another Conference

Marketing, admissions, and communications professionals in international schools are expected to do beyond their normal job description. Agree or disagree? They’re expected to tell compelling stories. Build trust with families. Navigate AI. Strengthen enrollment. Manage school reputation. Support leadership.  And somehow STILL keep up with an industry that’s constantly evolving. As much as they are […]