Every School Thinks They’re Compliant: Do Your Admissions and Marketing Practices Tell the Same Story?
Admissions and Marketing teams handle some of a school’s most extensive and sensitive family information. Every decision involving that information is also a privacy decision, whether staff recognise it or not, and may carry obligations they have never been asked to consider.
Application records, identity documents, financial information, photographs and family stories can reveal far more about families than schools may appreciate. As this information moves through communication channels, admissions platforms, third-party systems and emerging AI tools, the privacy questions become more complex.
But if nobody complains and no incidents are reported, does that mean the school is compliant, or simply that no one has looked closely enough?
Drawing on practical international-school scenarios and China’s evolving privacy requirements, Roy Ng will challenge familiar assumptions and expose the privacy questions hidden inside everyday admissions and marketing practices. If your school’s practices were examined tomorrow, what would Admissions and Marketing be able to demonstrate?
Roy Ng
About Roy
Roy Ng is the Managing Director of Pristine Privacy Consulting, a specialist governance, privacy and AI advisory firm supporting international schools and organisations across Asia. He advises boards, leadership teams and senior executives on privacy governance, responsible AI, cross-border data transfers, third-party risk and regulatory compliance.
A former Data Protection Officer and an IAPP Fellow of Information Privacy, Roy is a regular speaker at regional conferences and leadership forums. Pristine Privacy’s principal advisers bring combined experience supporting the development and implementation of data protection programmes for more than 70 schools across four continents. Roy is known for translating complex privacy, governance and technology challenges into practical actions that strengthen trust, accountability and organisational resilience.
