Keynote: Finding Your Voice: Why Branding Matters
Every school already has a brand; whether they’re designing it or not is another matter. The strongest school brands are not built through logos, campaigns or clever messaging. They’re built through the choices a school makes every day. And that’s why the voice of the whole community matters: the community shapes an experience of school and creates something that’s genuinely worth talking about.
Ewan McIntosh
About Ewan
Ewan McIntosh’s life path involved narrow misses with investment banks and the British Army, before he discovered his love of learning and teaching could be a dream job.
His mission today is to ensure that every learner gets to experience great teaching and learning in rich learning environments. He and his team do that by helping teachers and school leaders to think and work differently, and by bringing them together as a team so they can achieve something remarkable.
Ewan is a Life Fellow of the RSA for his contributions to education and digital media, and a Member of the Royal Company of Merchants Edinburgh.
Ewan is a Former Digital Commissioner and Investor at Channel 4 TV. He has completed gundreds of school strategy projects in over 70 countries.
“A good strategy, mission or vision is a start. But every communication has to lift those words off paper and into people’s imaginations. Frameworks get you so far; but those daily communication habits are where you bring your brand alive.”
