Archive for: 2026 CN Sessions

Every School Thinks They’re Compliant: Do Your Admissions and Marketing Practices Tell the Same Story?

Why They Choose, Why They Leave: What Chinese Families Really Want from International Schools

Borrowed Reach: Partnering with Chambers, Consulates and Community Organizations to Grow Your School’s Profile

New Realities, New Strategies: Rethinking Marketing and Admissions in International Schools in China

From Attention to Enrolment: A Platform-Side View of School Marketing in China

The Compound Effect: The Long Game of Building a School Brand

Evolution of International and Bilungual Schools in China and Changing Parent Expectations

Beyond Reunions — Activating Alumni & Parent Communities

About the Organizer

21st Century Learning (21CL) organizes top-tier conferences and events that align with its mission of “Building Communities of Learners”

Aside from ISMAC, our annual event portfolio includes 21CLHK Conference, GBA School Awards, International Schools Conference Asia, AI & Future of Education Conference, PHASE Asia Pacific and PHASE China (PE, Health, and Athletics), OFFSEAS (Outdoor Education), Lead to Succeed (Education Leadership), and InnovateEDU South Korea.

Led by educators with deep experience in Education Leadership, Professional Learning, EdTech and Progressive Pedagogy. 21CL also offers consultancy and professional learning services for schools.

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Co-Located Events

About the Organizer